NY Times Style Loves Our Spices 💖

Burlap & Barrel sent this email to their subscribers on January 16, 2025.

SIP ON SWEET, RICH, SINGLE ORIGIN Tanzanian Baobab & Vanilla Black Tea >

In This Newsletter: New York Times Spice Feature, Our Best-Selling Spice & Collaboration Blends, Brand-New Ground Grenada Gold Mace

This past Sunday, we were featured in the New York Times Style section by editor Anna Grace Lee in a piece that spotlights the heart and soul of Burlap & Barrel. It chronicles our journey from when co-founder Ethan fell in love with Wild Mountain Cumin in Afghanistan to how that appreciation for a single seed grew into our current-day spice community, connecting together home cooks, professional chefs, celebrity collaborators and partner farmers with our shared love of good and good-for-you flavors.

As a public benefit corporation, our main goal is to always build our business in a sustainable way towards a more equitable world, and we're so delighted that our messaging is reaching a broader audience every day.

Flavor and quality directly correlate with integrity and sustainability. Shadel Nyack Compton, our partner farmer in Grenada who grows and supplies us with Caribbean Bay Leaf and Ground Grenada Gold Nutmeg, values the close relationships we form with our growers: “We want our story to be told,” she says, noting how our equitable, transparent supply chains are novel and unique for the spice world.

Our collaborator, Honeysuckle chef Omar Tate, said of Burlap & Barrel, “They make sure that the communities that they are sourcing from are respected — not just through the ingredients that are being extracted and that they’re exporting to make these profits, but they’re also redistributing that wealth to the community.” To date, we’ve sourced 834k pounds of single origin spices and paid our partner farmers $3.9 million, including $1.1 million in 2024.

In carrying this level of care, we are able to source the best spices being grown around the world. Former Gramercy Tavern pastry chef and owner of Hani's Bakery, Miro Uskokovic, names Royal Cinnamon as the most outstanding version he could find: it “is the only one we’ve found that offers the right combination of strength and florality to stand up to all that cream cheese and butter” in his popular malted cinnamon buns.

As co-founder Ethan said, “Spices represent a lot to a lot of different people. A spice jar becomes a way to tell a story, to evoke a memory, to teach about a culture or a cuisine, to give someone the opportunity to do their own cooking in a different way.” We invite you to give Anna Grace Lee’s article a read and take in the various stories that tell the tale of what motivates us to uphold traceable single origin spices as a small but mighty key to creating a future we want to live in.

ALL SINGLE ORIGIN SPICES

Thank you for being a part of our project and our community! We are currently donating spices to support relief work for the LA wildfires. If you have a contact at an organization currently cooking meals for evacuees and first responders, please connect us so we can send spices their way.

SPICE COLLECTIONS

BUILD YOUR OWN GIFT SET

SPICY GIFT CARD

OUR LATEST RECIPES

🎁 Sending 50+ gifts? We've got you covered
🍳 Find recipes on our Spice Forum & Recipes Page
🎒Follow our adventures on Instagram
🎧 Cook along to our Spotify playlists

Questions? Feedback? Ideas? We love to hear from you. Just reply to this email.

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Burlap and Barrel, Inc. | Jackson Heights, NY 11372

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SIP ON SWEET, RICH, SINGLE ORIGIN Tanzanian Baobab & Vanilla Black Tea > View in Your Browser Burlap & Barrel Spices In This Newsletter: New York Times Spice Feature, Our Best-Selling Spice & Collaboration Blends, Brand-New Ground Grenada Gold Mace Where Do Your Spices Come From? This past Sunday, we were featured in the New York Times Style section by editor Anna Grace Lee in a piece that spotlights the heart and soul of Burlap & Barrel. It chronicles our journey from when co-founder Ethan fell in love with Wild Mountain Cumin in Afghanistan to how that appreciation for a single seed grew into our current-day spice community, connecting together home cooks, professional chefs, celebrity collaborators and partner farmers with our shared love of good and good-for-you flavors. READ HERE As a public benefit corporation, our main goal is to always build our business in a sustainable way towards a more equitable world, and we're so delighted that our messaging is reaching a broader audience every day. Ground Grenada Gold Mace Flavor and quality directly correlate with integrity and sustainability. Shadel Nyack Compton, our partner farmer in Grenada who grows and supplies us with Caribbean Bay Leaf and Ground Grenada Gold Nutmeg, values the close relationships we form with our growers: “We want our story to be told,” she says, noting how our equitable, transparent supply chains are novel and unique for the spice world. Honeysuckle Chefs, Omar & Cybille Our collaborator, Honeysuckle chef Omar Tate, said of Burlap & Barrel, “They make sure that the communities that they are sourcing from are respected — not just through the ingredients that are being extracted and that they’re exporting to make these profits, but they’re also redistributing that wealth to the community.” To date, we’ve sourced 834k pounds of single origin spices and paid our partner farmers $3.9 million, including $1.1 million in 2024. Royal Cinnamon In carrying this level of care, we are able to source the best spices being grown around the world. Former Gramercy Tavern pastry chef and owner of Hani's Bakery, Miro Uskokovic, names Royal Cinnamon as the most outstanding version he could find: it “is the only one we’ve found that offers the right combination of strength and florality to stand up to all that cream cheese and butter” in his popular malted cinnamon buns. As co-founder Ethan said, “Spices represent a lot to a lot of different people. A spice jar becomes a way to tell a story, to evoke a memory, to teach about a culture or a cuisine, to give someone the opportunity to do their own cooking in a different way.” We invite you to give Anna Grace Lee’s article a read and take in the various stories that tell the tale of what motivates us to uphold traceable single origin spices as a small but mighty key to creating a future we want to live in. ALL SINGLE ORIGIN SPICES Thank you for being a part of our project and our community! We are currently donating spices to support relief work for the LA wildfires. If you have a contact at an organization currently cooking meals for evacuees and first responders, please connect us so we can send spices their way. CONTACT US DIRECTLY SPICE COLLECTIONS BUILD YOUR OWN GIFT SET SPICY GIFT CARD OUR LATEST RECIPES 🎁 Sending 50+ gifts? We've got you covered 🍳 Find recipes on our Spice Forum & Recipes Page 🎒Follow our adventures on Instagram 🎧 Cook along to our Spotify playlists Questions? Feedback? Ideas? We love to hear from you. Just reply to this email. No longer want to receive emails? Unsubscribe https://www.facebook.com/pg/Burlapandbarrel/ https://www.instagram.com/burlapandbarrel/ Spotify mailto:ori@burlapandbarrel.com Pinterest Don't want to receive these emails? Manage Preferences or Unsubscribe. Burlap and Barrel, Inc. | Jackson Heights, NY 11372

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