Freaky Friday 2.0: Because Normal is Overrated.

Dear DEFY Family,

We owe you an apology. We tried this whole Freaky Friday thing once before, but, well…we got too busy making kick-ass bags to keep it truly Freaky. Turns out, sewing MIL-SPEC materials into works of art takes a bit of focus, time and energy. But now, with a renewed sense of purpose (and a whole lotta Dark Matter Coffee), we’re giving it another stab—this time with all the fun, surprise, and Bada$$ery you deserve.

For today's , it's a soft launch—kind of like whispering “I’m here” in a room full of ninjas. But soon,  will be full-on intrigue: surprise drops, mysterious one-offs and prototypes, and the kind of next-levelness that makes people say, “Damn, DEFY’s at it again!” This time we’re cutting straight to the chase—no frills with us spending too much time on the site, just defiance, delivered faster. So fasten that Cobra buckle, folks—it’s about about to get Freaky.

But here’s the thing—Freaky Friday isn’t just about us throwing surprises into the void like confetti at a parade no one showed up to. It’s about YOU, our DEFY family. We’re nothing without your ideas. Seriously, without you, we’re just a bunch of over-caffeinated bag nerds hunched over oily industrial sewing machines arguing about zipper gauges. So tell us—what do you want more of in Freaky Friday 2.0? Mystery drops? Limited runs? A bag that holds secrets and snacks? Hit us with your wildest ideas. After all, we’re here to DEFY the ordinary, but it’s your extraordinary brilliance that keeps us pushing the limits—and occasionally losing sleep—in the best way possible. (Check the Freaky link later today too...we're hoping for more surprises!)