+ DAILY DOSE OF DEFIANCE +

Welcome to the new year—it's time for a fresh, defiant approach to our newsletters. Here’s our promise for 2025: less selling, more storytelling. DEFY BAGS doesn’t need a hard sell; if we do our job right, showing you the grit, creativity, and sheer badassery that fuel this little freak show we call DEFY, the rest will follow. So, let’s kick things off by revisiting where it all began. DEFY was born from a simple yet powerful idea: defiance isn’t a weakness—it’s a strength. What we believe…

"Defiance isn’t about breaking rules; it’s about breaking limits. It’s the voice inside that says, 'I won’t settle for less than I’m capable of.'"

"True progress is born of defiance—the refusal to accept that what is must always be."

"Defiance is the spark of individuality, the courage to stand firm in a world that demands conformity."

Defiance, in its purest form, is the catalyst for progress. It’s the quiet refusal to accept injustice, the bold choice to question the status quo, and the daily decision to push boundaries in pursuit of something better. When we embrace small acts of defiance—speaking up, standing out, or simply refusing to settle—we inspire others to do the same. These ripples of courage and conviction create waves of change, transforming us all one brave choice at a time.

Now we turn to you, our DEFY Family. You’ve been with us through every bold step, every boundary shattered, and every act of defiance that’s made us who we are. But defiance isn’t a solo journey—it’s a shared force. So we’re asking: What do you want to see us create, challenge, or push forward in 2025? Your ideas, your vision, your defiant energy—they drive us. Because when we defy together, we’re not just stronger...we’re unstoppable.