Early Access: Dr. Loretta’s Barrier Enhancing Milky Essence

VIOLET GREY sent this email to their subscribers on January 28, 2025.

To our most important customers:

At the apex of winter, it’s only natural to focus on outerwear: blizzard-proof parkas and the thickest of face creams. But the pros know that success starts with the right underlayers, as true with skin care as it is silk thermals.

That’s why we’re thrilled to share the news of Dr. Loretta’s latest product, which launches as a VIOLET GREY exclusive this week — with early access for insiders here. The Barrier Enhancing Milky Essence marks a new category for the dermatologist-led brand, and it’s designed as an elemental first step after cleansing.

EXCLUSIVE

DR. LORETTA

BARRIER ENHANCING MILKY ESSENCE

SHOP NOW

Featherweight in texture—the word milky is apt—the essence draws on two key ingredients. Ectoin is a protective amino acid that tamps down inflammation, smooths skin, and delivers lasting hydration. Niacinamide works to bolster the outermost lipid barrier: the skin’s crucial line of defense. Add in the glycerin, squalene, and other soothing agents, and it’s clear this essence is more than a prep step. It’s a gateway to healthy, hydrated skin.

xo
VG

COMPLIMENTARY SHIPPING ON ORDERS OVER $50

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VIOLET GREY https://www.violetgrey.com/en-us/shopping/barrier-enhancing-milky-essence-27771484 To our most important customers: At the apex of winter, it’s only natural to focus on outerwear: blizzard-proof parkas and the thickest of face creams. But the pros know that success starts with the right underlayers, as true with skin care as it is silk thermals. That’s why we’re thrilled to share the news of Dr. Loretta’s latest product, which launches as a VIOLET GREY exclusive this week — with early access for insiders here. The Barrier Enhancing Milky Essence marks a new category for the dermatologist-led brand, and it’s designed as an elemental first step after cleansing. VIOLET GREY EXCLUSIVE DR. LORETTA BARRIER ENHANCING MILKY ESSENCE SHOP NOW Featherweight in texture—the word milky is apt—the essence draws on two key ingredients. Ectoin is a protective amino acid that tamps down inflammation, smooths skin, and delivers lasting hydration. Niacinamide works to bolster the outermost lipid barrier: the skin’s crucial line of defense. Add in the glycerin, squalene, and other soothing agents, and it’s clear this essence is more than a prep step. It’s a gateway to healthy, hydrated skin. xo VG COMPLIMENTARY SHIPPING ON ORDERS OVER $50 SKIN CARE MAKEUP FRAGRANCE WELLNESS HAIR CARE BATH & BODY FOLLOW VIOLET GREY Tiktok [Instagram] [Facebook] [Twitter] No longer want to receive these emails? Unsubscribe. VIOLET GREY 2655 N La Peer Drive Los Angeles, CA 90069

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Early Access: Dr. Loretta’s Barrier Enhancing Milky Essence

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