To LA with love

The hearts and thoughts of everyone at H&M are with all those affected by the tragic California wildfires.

We have been working closely with our local teams to provide the necessary resources and support to our community of colleagues and customers in L.A.

On January 10th, we made a donation to the American Red Cross, who are working tirelessly to provide safe shelter, food, and assistance of all kinds to those in need.

If you would like to join us in donating, we have launched a register drive at every H&M store nationwide with 100% of the proceeds going to the American Red Cross Disaster Relief Fund. You can also send donations of $10 or more by texting REDCROSS to 90999 or by visiting redcross.org/hm.

With the help of our teams and local guidance, we are vigilantly monitoring this evolving situation to support our L.A. community, with additional actions to follow.