Reminder: Shop Talk - September 2024

NEW PRODUCT - AVAILABLE NOW!

SHOW - DISPLAYS

Displaying products in your motorcycle dealership is key to driving sales and showcasing pertinent products. A well-placed and well-organized display allows customers to see and experience the variety and quality of lighting options, sparking interest and encouraging impulse buys. When customers can easily explore what’s available, it increases their likelihood of purchasing and returning for additional parts or upgrades, boosting your overall sales and solidifying your shop as a reliable, go-to source for motorcycle accessories.

STOCK - INVENTORY

Keeping a healthy stock of inventory in your shop is essential to keep customers from going elsewhere. Riders need a variety of lighting options for safety, style, and performance, and having a well-stocked selection ensures you meet their needs on the spot. By offering a diverse range of Custom Dynamics products, you increase sales opportunities and establish your shop as a reliable go-to source for motorcycle lighting. See the facts below about consumers reactions when they can't find the products they are looking for at a shop.

STACK - FIND OPPORTUNITY

Stacking product installation sales at your motorcycle dealership benefits both the shop and the customer. For the shop, it increases revenue by adding value to each transaction, while enhancing customer satisfaction by offering a complete, convenient service. If the bike is in for service, why not take advantage of that time when the bike is already pulled apart to add on more products? Customers get professional installation and peace of mind knowing the job is done right the first time, which encourages repeat business and boosts your reputation as a trusted, full-service dealership.

SELL - MAKE MONEY

Let's be honest, aside from all of the other reasons to open a dealership, you opened your shop to make money. It’s important to not underestimate what customers are willing to spend when they walk into your shop. Many riders are passionate about their bikes and are often ready to invest in quality products and services that enhance their experience. By offering premium options and upselling where appropriate, you can maximize your revenue while meeting their expectations for performance, style, and convenience. And they can't buy what isn't either available or offered. Never assume that price is a barrier—customers value expertise and are willing to pay for it.