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Fancii makes cutting-edge beauty tech to bring out the MVP in you. Fancii is here to be a new voice in an industry that can be vain and full of unrealistic beauty expectations. We’re here to take a light-hearted approach to the beauty industry and say come as you damn well please. We don’t believe age needs defying and we haven’t discovered the gene for poreless skin. We simply make the tools that empower you to focus on your MVP (aka you) and deliver your most authentic self to the world. As we've evolved from a small start-up to a growing enterprise over the last 7 years, we felt a need to hit the refresh button on our branding as a whole. Our goal at Fancii has always been to help people feel their most beautiful, confident, authentic self. The heart of our brand is all about providing people with an outlet for self-care and self-expression; a place for having fun, being bold and non-apologetic about who we are. We do that daily in our beauty routines and are now bringing that to life in our overall branding. Powered by an elegant color palette, more sustainable packaging, and a fresh new vibe, we are honestly feeling ourselves in a serious way. We hope the new look of our brand gives you the ‘feel good vibes’ we envisioned and inspires you to be (and feel) your most beautiful, authentic self.