Dreaming of a festive season trip? Amsterdam is our new favourite place to visit for the holidays, and the NEW A&M store is a must-see destination (not that we're biased).

Whether it's a new piercing, you're Christmas shopping or you're treating yourself to some new jewels, get ready for sparkle season in our De 9 Straatjes store.

Located in the iconic De 9 Straatjes, we’ve taken inspiration from the welcoming and eclectic city and created a warm and inviting space. Think cosy textures, statement tiles and vibrant greenery. We wanted this to feel like a home from home, so you feel welcomed and in the A&M community as soon as you walk through the door.

Our piercings, welded bracelets, tattoos and Story Chain® are the ultimate festive season experiences. Whether you're treating yourself or visiting A&M with your loved ones, book your appointment today for a memories to last forever.

We have jewels for every festive season event. Discover our shimmering pieces, personalised jewels and jewellery staples for treating yourself or gifting someone special this year.