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Why We Started Ariat
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September 13, 2024.
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Ariat International, Inc.
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I have a special memory of sitting in front of the TV in 1973, watching Secretariat win the Kentucky Derby and later, the Triple Crown. His big heart and competitive nature were the motivations behind naming our company Ariat.
When we started Ariat in 1993, we were the first to integrate athletic shoe technology into riding boots. Just as Secretariat’s unbridled spirit propelled him to greatness, our drive and dedication turned Ariat into the No. 1 equestrian brand in the world.
Today we are bringing that same innovation to all types of products, from work gear to sustainable denim. Thank you for being a part of our story.
All the best,
Beth Cross, CEO and Co-Founder
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